Palo Alto Networks Launches #CyberFitIndia

 

India’s economy has been in growth mode; and coupled with its population demography, India is one of the most preferred business destinations today. The Swachh Bharat Mission (SBM) was launched with élan in order to address something as basic as sanitation, and it proved effective. From personal hygiene to personal fitness, India witnessed another mass movement in the form of the #FitIndia campaign. In an era when stress and lifestyle diseases are adding a huge cost burden, fitness is no longer a desire; it is a way of life. People have begun to incorporate both physical and mental fitness into their contemporary lifestyles – so far, so good.

What mainstream perception fails to address is the vulnerabilities of the current technologically laden economic health of our nation. Looking at the cybercrime scenario today, the digital transformation era is proving to be a double-edged sword. According to a recent Frost & Sullivan survey, Indian companies lost over $11 million last year due to cyberattacks. And that number is not going to come down soon. Apart from the direct costs involved with cyberattacks, the indirect losses in the form of jobs and brand reputation are taking a real toll on the economic health of Indian enterprises.

Our daily lives are connected by digital technologies, such as artificial intelligence (AI), the internet of things (IoT), big data analytics, machine learning and many more. In such an important ecosystem, where data breaches can have catastrophic consequences, Palo Alto Networks is working relentlessly to help protect our way of life in the digital age by preventing successful cyberattacks. The intent of launching #CyberFitIndia is to enable our work culture to adopt some basic cybersecurity hygiene, whereby we can not only keep ourselves from being victims of cybercrime but contribute significantly towards our organisational security as well. The technology community as a whole can play an immersive role in the entire context by educating and spreading awareness about cybersecurity both within and outside organisations.

 

 

Join the conversation on social media with #CyberFitIndia to share practical insights on how we can stay safer online and contribute to a more secure, digital India of tomorrow.